Cartier and the image of the panther are inseparable. The icon and the Maison have co-existed in harmony, inspiring each other whether through design or character.
From its first appearance as spot motifs on a watch in 1914, followed by a figurative representation in 1917, to a fully fleshed out creature in three dimensions in 1948, the Panthère became synonymous with Cartier. It went on to inspire jewellery, watches, accessories, and even fragrances, all while being reinvented over time in naturalist, sculptural, and graphic interpretations.
Pierre Rainero, Cartier’s Image and Heritage Director shares, “For over 100 years, no other creature has achieved such iconic status, whether at Cartier or in 20th-century jewellery as a whole. No other creature or jewel is so indissolubly and emotionally linked to the stylish women of the 20th century, the 20th-century female ideal, or the Cartier legend.”
